Call of Duty games have never shied away from sensitive and political subject matter, but when Activision’s official Call of Duty account started "live reporting" a fictional terrorist attack, we saw a marketing move exit the realm of entertainment.
2.88 million people follow the @callofduty Twitter account, which recently rebranded its page to reflect its new name: Current Events Aggregate, a faux news outlet whose tagline is "We bring you the real news." The Call of Duty social media page update was pretty believable: Save for the small grey text that said "callofduty," it looked like a media outlet on the Twitter timeline.
It tried very hard to not look like Call of Duty.
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2.88 million people follow the @callofduty Twitter account, which recently rebranded its page to reflect its new name: Current Events Aggregate, a faux news outlet whose tagline is "We bring you the real news." The Call of Duty social media page update was pretty believable: Save for the small grey text that said "callofduty," it looked like a media outlet on the Twitter timeline.
It tried very hard to not look like Call of Duty.
Continue reading…
Continue reading...