The last few years have been rocky ones for DC's once-venerable Vertigo imprint. Vertigo has now lost two of its guiding forces, first with the departure of Executive Editor Karen Berger in 2012 and more recently with the termination of her replacement, Shelly Bond. Vertigo is now facing major restructuring as DC Co-Publishers Dan DiDio and Jim Lee take direct control of the imprint.
Bond's termination comes as the mature readers imprint has struggled to keep pace with independent publishers like Image Comics and rebuild its comic book lineup. It's not easy to replace the likes of Fables, Y: The Last Man and Scalped. And maybe the truth is that there's no point in trying. Rather than focusing on creator-owned comics and trying to beat publishers like Image at their own game, the Vertigo imprint needs to return to its roots as a haven for mature, literary DC stories.
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Bond's termination comes as the mature readers imprint has struggled to keep pace with independent publishers like Image Comics and rebuild its comic book lineup. It's not easy to replace the likes of Fables, Y: The Last Man and Scalped. And maybe the truth is that there's no point in trying. Rather than focusing on creator-owned comics and trying to beat publishers like Image at their own game, the Vertigo imprint needs to return to its roots as a haven for mature, literary DC stories.
Continue reading…
Continue reading...