A new report looking at the long-tail impact data breaches have on a brand's value shows that the world's 100 most valuable brands could lose as much as $223 billion from a data breach. The study from IT consulting firm Infosys and brand consultancy Interbrand looks at the brand factors most impacted when a company suffers a data breach -- presence, affinity, and trust -- and simulates the resulting brand value at risk in the event of a breach. Technology and business services brands face the highest losses from data breaches relative to their net income -- risking as much… [Continue Reading]
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