Publishers are set to lose $27 billion by 2020 thanks to ad blockers such as AdBlock Plus, a new report by Juniper Research says. Keeping in mind that the digital advertising spending worldwide sits at $197.48 billion (expected to grow to $252bn by 2018) according to Statista, that means ad blockers will account for almost 10 per cent of total digital advertising market. Ouch. The report, entitled Worldwide Digital Advertising 2016 - 2020, says ad blockers are only going to get stronger, more sophisticated, and used by more people. Millennials are at the forefront of ad blocker adoption, it was… [Continue Reading]
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