SAP has announced its acquisition of customer identity and access management firm Gigya. Gigya’s work revolves around helping companies build digital relationships with their customers. Its platform helps businesses manage things like customer profile or preference, as well as different consent and opt-in / opt-out settings. The financial details of the acquisition were not disclosed, however TechCrunch says the deal is valued at $350 million. "Gigya brings a wealth of skills and expertise that will significantly enhance the SAP Hybris Profile solution and allow us to take leadership of the emerging customer identity and access management market," said Carsten Thoma, president and cofounder of… [Continue Reading]
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