Much like Google, streaming music service Spotify is increasingly turning its attention to advertising. Announcing what it refers to as "programmatic buying", the company reveals that it is launching a targeted advertising program. Advertisers -- or "buyers" in Spotify's nomenclature -- will be granted access to not only demographic data about users, but also access to information about playlists. What's interesting here is that programmatic ad buying rolls outs with immediate effect. As of right now, Spotify users are now a product that is being traded between companies. Their data will be used to deliver closely targeted audio ads that… [Continue Reading]
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