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http://www.cstoredecisions.com/2016/08/09/study-shows-shopping-habits-e-cig-users/#_
“The possibilities for aftermarket product sales for electronic cigarettes and vaporizers are numerous,” said Michelle Blair, vice president of sales, V2. “In addition to e-liquid, there is real revenue potential in sales of component parts and accessories, like batteries or carrying cases. Post-market maintenance of e-vapor devices offers a sizable retail opportunity with the markup on accessories typically 200 to 400 percent. The recurring sales potential adds up to a very profitable picture for any retailer who can attract loyal vapers. It’s very reminiscent of the mobile phone category, in fact – where device adoption has reached an all-time high and retailers are integrating more and more accessories and component parts at store locations to drive revenue growth post-purchase.”
It's one thing to charge a 400% markup but to go online and tell YOUR CUSTOMERS that you do and then let them know that "recurring sales potential adds up to a very profitable picture" is something that only a "special" type of person would do. - 5150
“The possibilities for aftermarket product sales for electronic cigarettes and vaporizers are numerous,” said Michelle Blair, vice president of sales, V2. “In addition to e-liquid, there is real revenue potential in sales of component parts and accessories, like batteries or carrying cases. Post-market maintenance of e-vapor devices offers a sizable retail opportunity with the markup on accessories typically 200 to 400 percent. The recurring sales potential adds up to a very profitable picture for any retailer who can attract loyal vapers. It’s very reminiscent of the mobile phone category, in fact – where device adoption has reached an all-time high and retailers are integrating more and more accessories and component parts at store locations to drive revenue growth post-purchase.”
It's one thing to charge a 400% markup but to go online and tell YOUR CUSTOMERS that you do and then let them know that "recurring sales potential adds up to a very profitable picture" is something that only a "special" type of person would do. - 5150