Become a Patron!

Study Shows Shopping Habits of E-Cig Users

5150sick

Under Ground Hustler
Staff member
VU Administrator
Senior Moderator
VU Donator
Diamond Contributor
Press Corps
Member For 5 Years
Mod Team Leader
http://www.cstoredecisions.com/2016/08/09/study-shows-shopping-habits-e-cig-users/#_

“The possibilities for aftermarket product sales for electronic cigarettes and vaporizers are numerous,” said Michelle Blair, vice president of sales, V2. “In addition to e-liquid, there is real revenue potential in sales of component parts and accessories, like batteries or carrying cases. Post-market maintenance of e-vapor devices offers a sizable retail opportunity with the markup on accessories typically 200 to 400 percent. The recurring sales potential adds up to a very profitable picture for any retailer who can attract loyal vapers. It’s very reminiscent of the mobile phone category, in fact – where device adoption has reached an all-time high and retailers are integrating more and more accessories and component parts at store locations to drive revenue growth post-purchase.”



It's one thing to charge a 400% markup but to go online and tell YOUR CUSTOMERS that you do and then let them know that "recurring sales potential adds up to a very profitable picture" is something that only a "special" type of person would do. - 5150
 

Rossum

Gold Contributor
Member For 3 Years
What do you think the markup is on the house juices that vape shops have been selling? ;)
 

VU Sponsors

Top