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Taking the pulse of social media to drive healthcare policy

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A new study from UK think tank Demos in conjunction with health charity The King's Fund looks at how the internet and in particular social media can be used to shape health policy. It reveals that 43 percent of internet users have now used the web to access health information, up from just 18 percent in 2007. Alongside well-administrated official sources, unregulated online forums have grown to be valuable spaces for users to discuss conditions and treatments, ask questions, and share advice with those who have had similar experiences. The study shows that these forums represent a rich source of qualitative… [Continue Reading]

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