The goal of digital transformation is to fundamentally change how B2B suppliers operate and deliver value to customers by creating a connected digital ecosystem. A change of this magnitude, however, is not without its challenges. For one, in order to change a business’s value delivery model, the first step is understanding the value each customer is looking to receive -- something that is easier said than done when there is no formal way to document and collaborate around goals and objectives. For another, to digitally transform means a company has created a digital experience that seamlessly moves their customer through… [Continue Reading]
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