Addressing the challenges brought about by COVID-19 should not be the only concern of businesses. It is equally important to look forward to the next normal or the situation after the pandemic. Nobody knows when the virus outbreak will end, but just like many other global health problems in history, it will eventually reach a conclusion. The end of the pandemic does not automatically mean that all businesses will return to profitability. There will be improvements, but success is never guaranteed without the companies doing anything to secure it. Normalcy during and after the pandemic is unlikely to be the… [Continue Reading]
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