The global enterprise messaging industry accounts for 2 trillion messages annually. Messaging is a great medium for engagement -- it’s instant, and users tend to be much more responsive compared to other media. Also, users tend to utilize messaging apps dozens of times every day. Therefore, brands that do messaging right will see much higher frequency and intensity of engagement than with other media. Most messages are delivered today using good old-fashioned SMS messaging. However, this sizable enterprise messaging industry is about to change in significant ways. Newer messaging channels are emerging with far greater capabilities -- namely Whatsapp, Rich… [Continue Reading]
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