Telecom companies have become integral in our hyper-connected modern world. In the past, most telco revenue was generated from voice traffic (i.e., premiums on long-distance calls). An explosion in technology has given rise to a fundamentally different industry landscape with myriad new factors and considerations. From sending a simple text to confirming a reservation at a restaurant, telecom has changed forever. Yet, despite the increasing necessity of telecom to keep us connected, maintaining customer loyalty hasn’t been easy. Customer loyalty has been on the decline in recent years. As a result, the telecom industry must work harder than ever at… [Continue Reading]
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