Despite claiming the top spot at this weekend's box office, Teenage Mutant Ninja Turtles: Out of the Shadows had a disappointing debut, earning just $35.3 million.
Producer Michael Bay's new Ninja Turtles movie continues this year's trend of underperforming sequels, making just over half of its predecessor's $65.6 million debut back in 2014.
This is particularly concerning for Paramount, having spent a whopping $135 million on Out of the Shadows. "I don’t think we’ve ever seen a sequel slump of this caliber," Exhibitor Relations analyst Jeff Bock said (via Variety). "These films aren’t as good as the first ones, and they’re suffering at the box office."
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Producer Michael Bay's new Ninja Turtles movie continues this year's trend of underperforming sequels, making just over half of its predecessor's $65.6 million debut back in 2014.
This is particularly concerning for Paramount, having spent a whopping $135 million on Out of the Shadows. "I don’t think we’ve ever seen a sequel slump of this caliber," Exhibitor Relations analyst Jeff Bock said (via Variety). "These films aren’t as good as the first ones, and they’re suffering at the box office."
Continue reading…
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