In an attempt to improve the daily lives of its customers, Three is planning to block ads for all of the customers using its network in the UK. The company will block all mobile ads for its users for one day next month. The trial will last for 24 hours but if it is received successfully by Three customers, the company has hinted that it would be willing to expand its experiment. Three has decided to block the mobile ads that its customers see because it believes that the current ad model is broken. Before beginning the trial, the company… [Continue Reading]
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