The print of edition of USA Today is wrapped in a fake cover today, recreating the one shown in Back to the Future Part II.
In the film, Doc Brown sees a newspaper cover in the future saying that Marty McFly's son will be jailed on October 22, 2015. So, the pair go to October 21 to try and prevent it.
According to Adweek, Matt Urbanos, vice president of brand and creative strategy at Gannett said that "only the top half of the cover was remade to be featured in the movie. The bottom half of the paper was never featured in the movie and was just old content that happened to be left over from an old version of USA Today. We worked with Universal and Bob Gale to update the bottom half and add content that was relevant and cohesive as our way to finish the story and punctuate this moment."
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In the film, Doc Brown sees a newspaper cover in the future saying that Marty McFly's son will be jailed on October 22, 2015. So, the pair go to October 21 to try and prevent it.
According to Adweek, Matt Urbanos, vice president of brand and creative strategy at Gannett said that "only the top half of the cover was remade to be featured in the movie. The bottom half of the paper was never featured in the movie and was just old content that happened to be left over from an old version of USA Today. We worked with Universal and Bob Gale to update the bottom half and add content that was relevant and cohesive as our way to finish the story and punctuate this moment."
Continue reading…
Continue reading...