Companies want people to use their apps, but it can be hard to obtain feedback on what is and isn't working, and understand what customers want. Digital experience company Applause is launching its Customer Journeys solution which delivers authentic user feedback from a range of sources including apps, marketing materials, websites, in-store, IoT devices and more. It can be used to understand what customers like or dislike about products at any stage of the software development lifecycle from prototype to production. Results can be viewed through a real-time dashboard. Customer Journeys includes Applause Platform, a software-as-a-service offering that provides an… [Continue Reading]
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