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http://realmoney.thestreet.com/arti...ares-slip-fdas-e-cigarette-oversight-may-loom
"E-cigarette and vaporized technology remains "broadly positive" for Big Tobacco, according to Herzog, primarily because it should increase the barriers to entry in the already competitive industry.
Despite e-cigarettes becoming a growth driver in companies such as Philip Morris -- which has designed its own -- the only major problem in which FDA oversight over e-cigarettes and so-called "vaping" is that it may restrict future innovation, but should not pose a major threat on the current business model of the major U.S. tobacco makers, Herzog said.
"Keep in mind, even if regs prove restrictive to innovation, this doesn't mean the end of the category, it just means growth could be slower," she added"
"E-cigarette and vaporized technology remains "broadly positive" for Big Tobacco, according to Herzog, primarily because it should increase the barriers to entry in the already competitive industry.
Despite e-cigarettes becoming a growth driver in companies such as Philip Morris -- which has designed its own -- the only major problem in which FDA oversight over e-cigarettes and so-called "vaping" is that it may restrict future innovation, but should not pose a major threat on the current business model of the major U.S. tobacco makers, Herzog said.
"Keep in mind, even if regs prove restrictive to innovation, this doesn't mean the end of the category, it just means growth could be slower," she added"