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Web users would rather filter ads than block them completely

VUBot

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Vape Media
Blocking online adverts is a controversial subject -- yes, adverts can be annoying but they also represent the only revenue stream for many sites. A new survey from Adblock Plus in conjunction with HubSpot Research reveals that 83 percent of users just want to block the most intrusive ads and 77 percent would rather filter ads than block them completely. The survey questioned 1,055 respondents from the US, UK, Germany and France, with 70 percent of respondents being users of an ad blocker (not just Adblock Plus). Of the 30 percent non-users, 63 percent say that ad blocking has a positive… [Continue Reading]

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