If you got 'em use 'em.
No battery improves with age. The projections for shelf life of lithium chemistry batteries is about 3 years before they start to deteriorate just by aging out. Mind you that loss of capacity is a slow process, but they don't remain "shelf stable" by just sitting there unused either.
Don't put them in the 'fridge and especially not the freezer. Longer life spans can be achieved by storing them at consistent room temperature. Extremes of cold or heat only makes things worse. Freezing can physically damage the batteries.
3.7 volts is the typically recommended voltage to keep them at for long term storage. Don't store them long term in a depleted state.
One of the worst things you can do to prematurely shorten the life span is to drain them too low. Although almost all IMR chemistry batteries can be safely drained as low as 2.5 volts, dropping them that low repeatedly will shorten their overall life span.
Don't keep them parked on a charger. Practically all lithium chargers still pass a small amount of current through the battery after the charge cycle is complete. (Some chargers are a lot worse at this than others.) Depending on how good - or bad - the charger is that could put the batteries over voltage if left in the charger in a matter of several hours to several days. So - just don't do that. Take 'em off the charger when the charge cycle is done.
http://batteryuniversity.com/