Early tracking for Warner Bros.’ Fantastic Beasts: The Crimes of Grindelwald in September had projected the Harry Potter spin-off would open with $75 million, just slightly above the $74.4 million earned by its predecessor, 2016’s Fantastic Beasts and Where to Find Them. Eventually, those numbers would be adjusted down, and, as many expected, The Crimes of Grindelwald underperformed and debuted with $62.2 million, the lowest opening weekend for any Harry Potter franchise movie. We’re going to take a deep dive through the numbers and try to determine why one of Hollywood’s most consistent franchises has seemingly fallen on hard times, so to speak.
A $62.2 million debut, with a $14,941 per-screen average from 4,163 theaters would be considered a strong opening weekend for most movies, but it pales in comparison to the eight-movie flagship Harry Potter franchise. There is clearly still a strong audience and demand for the universe as a whole, given the strong success of the stage play Harry Potter and the Cursed Child, the Harry Potter theme parks at Universal Studios and the Pottermore website which features new stories within the universe. Perhaps the biggest reason why the two Fantastic Beasts movies haven’t done nearly as well as the original movies is the lack of Harry Potter himself.
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A $62.2 million debut, with a $14,941 per-screen average from 4,163 theaters would be considered a strong opening weekend for most movies, but it pales in comparison to the eight-movie flagship Harry Potter franchise. There is clearly still a strong audience and demand for the universe as a whole, given the strong success of the stage play Harry Potter and the Cursed Child, the Harry Potter theme parks at Universal Studios and the Pottermore website which features new stories within the universe. Perhaps the biggest reason why the two Fantastic Beasts movies haven’t done nearly as well as the original movies is the lack of Harry Potter himself.
Continue reading…
Continue reading...