I love this line: "When readers see a 'breakthrough' treatment or diet plan advertised in the headline, they have already been misinformed—even if there is a modest disclaimer several paragraphs later."
But how about... "When readers see {...} advertised in the headline, they have already been misinformed—even if there is a modest disclaimer several paragraphs later." This is EXACTLY the problem with all this fucking useless and WRONG reporting about vaping, because most people are too fucking illiterate and/or stupid to even READ the following text!
Andria