With the gradual evolution of the internet and e-commerce over the past 15 years, consumers have been gifted with the power of choice. With so many websites to crawl through, consumers are no longer restricted by where they purchase an item, who they get their content from or by what time they choose to do some digital "window shopping." With this new found freedom, these consumers are now constantly evaluating your brand to determine whether it’s worth their money, support, and most importantly -- their time. Historically, companies have tried to win over and keep these consumers with traditional loyalty models… [Continue Reading]
Continue reading...
Continue reading...