At this past weekend’s Star Wars Celebration, we did get a new trailer for Star Wars: The Force Awakens, news of a novelization, and a closer look at some props and costumes from the movie, but one thing integral to the Star Wars experience was missing: new toys.
It’s no secret that back when the first Star Wars movie was being developed, George Lucas passed on a bump in salary in exchange for retaining full merchandising rights to Star Wars. Lucas mined the blockbuster movie like no one before, putting out untold numbers of collectibles over the years. There were action figures of everyone from the iconic Darth Vader down to the obscure Ugnaughts -- what kid wanted to play with Ugnaughts, we don’t know. The result was earning untold amounts of cash and hooking fans on the plastic stuff for life.
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It’s no secret that back when the first Star Wars movie was being developed, George Lucas passed on a bump in salary in exchange for retaining full merchandising rights to Star Wars. Lucas mined the blockbuster movie like no one before, putting out untold numbers of collectibles over the years. There were action figures of everyone from the iconic Darth Vader down to the obscure Ugnaughts -- what kid wanted to play with Ugnaughts, we don’t know. The result was earning untold amounts of cash and hooking fans on the plastic stuff for life.
Continue reading…
Continue reading...