It's clear he's hesitant to admit it, but Ivan Moroz knows that Worlds of Tanks' success was Wargaming.net's main adversary in the journey to launch the open beta for World of Warships. Moroz, director of World of Warships' global operations, initially believed it would be so simple – they'd just take the same formula and apply it to the other death machines of the world wars. "We thought we could just reproduce this, this, and this, and we'd have the next hit," he says.
But something happened during alpha testing just under two years ago. Players claimed they loved World of Warships, but after just 20 or 30 sessions they'd set it aside and never come back. It was a dangerous pattern that Moroz had already seen hints of after the official launch of World of Warplanes, and he and the team were determined not to let it happen again. As risky as it seemed, they'd have to "reinvent" their winning model. It was a hard decision on Wargaming's part, he says, but one he's glad the company agreed to.
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But something happened during alpha testing just under two years ago. Players claimed they loved World of Warships, but after just 20 or 30 sessions they'd set it aside and never come back. It was a dangerous pattern that Moroz had already seen hints of after the official launch of World of Warplanes, and he and the team were determined not to let it happen again. As risky as it seemed, they'd have to "reinvent" their winning model. It was a hard decision on Wargaming's part, he says, but one he's glad the company agreed to.
Continue reading…
Continue reading...