The most successful distributed brand managers know that local marketing is a necessary part of a national and global marketing strategy, as consumers look for a personalized and tailored experience that is relevant to their needs and specific to their location. Organizations are looking towards self-service marketing to streamline processes for local teams and facilitate local efforts at the corporate level. When done right, local marketing offers an excellent return on investment. In 2017, Google found that businesses made $2 in revenue from every $1 invested in local advertising through AdWords and retailers advertising locally on Facebook achieved an average ROI of… [Continue Reading]
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