Amazon's Prime Day, although it's only been happening for three years, has already become a sort of Black Friday for the summer season. But a new report shows that it's having a positive benefit for other retailers too. The study by mobile app marketing specialist Liftoff analyzed the install and purchase rates over a seven day period -- three days leading up to Prime Day, Prime Day itself, and the three days following. The company then compared 'Prime Week' to the previous six week period in order to establish benchmarks for shopping app install rates and purchase rates. While shopping… [Continue Reading]
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