I've had a smoker, literally coughing away on their cig, see a nice cloud of vapor and tell me "well, that cant be good for you!"...then say, "damn, that smells really good"...people who only know mainstream media think they are the devil and worse than stogies...like you said, makes me sad and mad at the same time. The media message discourages them from learning about it, trying it and improving their health.