Well, they're actually losing sales even faster now with vaping on the scene than they were when it was just the smoke nazis on the rampage, which is why most all the big tobacco companies are branching into their own lines of vape stuff.... but, they really don't get it -- most of them are still offering just tobacco or menthol flavors, which is fine for when you first switch, but most vapers start to remember how icky tobacco actually tastes, and go on to the flavors of things that actually taste GOOD. The other thing that plays against BT is that vaping has been a user-driven phenomenon, with very rapid market response to user needs and demands... whereas BT are all giant behemoths which need focus groups in order to run focus groups for ANYTHING. They're outdated and archaic. But, there ARE still those who cling stubbornly to smoking, mostly because of all the bad press that vaping is getting, which leads me to the next point:
The tobacco companies aren't our biggest foe, not by a long shot. That would be big pharma, with all their useless patches and gum and whatnot, and of course all the cancer and COPD medications, and the gov't itself, with all their tobacco taxes and the infamous Master Settlement Agreement. BP and the gov't are fighting vaping with everything they can muster, laws and taxes and getting all those "charitable" orgs, which are really just paid mouthpieces for big pharma, to come down against vaping.
But the truth will always remain true, no matter what anyone says about it, so their days of riding the tobacco death train are numbered, and they know it.
Andria