When I'm stuck in traffic now, I see about a 50/50 mix of vapers/smokers. And I'm on the road 3-4 hours/day. It's becoming increasingly more substantial to the point where it should be readily evident in lost sales and taxes that people are quitting in droves unlike ever before. I know I have personally converted at least a dozen people over to vape completely, and probably a good dozen more at least partially. Now ask yourself, how many truly ex-smokers did you know before vaping? I can count them on the fingers of one hand, with two fingers left over, my mother, my father-in-law, and an old friend. Now? I need more hands.