After you mounted and dry fired the coils, have you re-tightened the screws of the binding posts so the legs of the coils are all making proper contact? Here's a video review I found by googling... you can see how he wicks it (albeit IMO he could have done a slightly better job there, as the parts of the wicks that sit between the coils and deck are pulled a bit too snug... especially the one that's on the bottom left of the screen as he brings the deck close to the camera so I'd recommend at least loosening that one up just a hair), and you can hear no popping going on.
EDIT ─ In the comments below the video on YouTube there's some more tips about how to properly wick it up.