With all the buzz and fuss over ad blockers and how they hurt the internet we know today, it's interesting to see just how much traffic these ads actually drive. As it turns out, more than you'd expect. According to a new report by Adobe Digital Insights, more than two thirds (68 percent) of all European traffic is driven by ads. General traffic is also growing. In Europe, more than half (54 percent) of sites grew their traffic in the last three years. Also, mobile advertising is catching up. Personal advertising, an ads strategy which seems to be working quite… [Continue Reading]
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