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Apple Buys Startup Company That Uses AI to Read Facial Expressions

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The Wall Street Journal reports that Apple has bought a start-up called Emotient that has developed AI capable of reading emotions through facial expressions.

According to Wired, By using deep neural networks made to resemble the networks of neurons in our brains, programs like Emotient's are able to scan a vast amount of data and learn things like which facial expression or tone of voice corresponds to a particular emotion.

The applications for such technology are huge. Up until their purchase by Apple, Emotient offered their services for consumer research, videotaping people and reading every frame for key performance indicators like attention, level of engagement, and just whether or not they looked happy with the product. How Apple intends to use the tech, however, is currently unknown.

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