Apple’s negotiations with BMW and Daimler to work on the electric car known as Project Titan have now completely fallen apart, according to a new report.
German news site Handelsblatt, citing industry sources, says talks with BMW ended sometime last year, while Daimler and Apple only recently ceased their discussions.
The main issues the three companies faced dealt with which company was going to lead the project, and which would have total ownership over any user data obtained. Apple wanted to use its own iCloud service, while the two German carmakers wanted to oversee things themselves, as both had plans to make customer data protection “a key element of their future strategy.”
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German news site Handelsblatt, citing industry sources, says talks with BMW ended sometime last year, while Daimler and Apple only recently ceased their discussions.
The main issues the three companies faced dealt with which company was going to lead the project, and which would have total ownership over any user data obtained. Apple wanted to use its own iCloud service, while the two German carmakers wanted to oversee things themselves, as both had plans to make customer data protection “a key element of their future strategy.”
Continue reading…
Continue reading...