2021 has proven itself to be a big year for mobile apps, and for iOS the approaching changes are even more substantial. A long-awaited update is coming to the App Store, namely the introduction of an A/B testing tool that allows developers to directly test different treatments of their product page on App Store Connect. Although A/B testing has been available for developers on the Google Play Store through Google Play Experiments since May of 2015, Apple has continuously fallen short in offering a similar feature that allows for convenient testing. Instead, developers on the iOS App Store rely on… [Continue Reading]
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