Blade Runner 2049 disappointed in its domestic debut at the box office, opening in first place with an estimated $31.5 million.
Given the glowing reception from critics and strong advance ticket sales, the film was projected to make significantly more, with expectations in the $45-50 million range. Director Denis Villeneuve's sequel was extremely expensive to make, boasting a reported production budget of $150 million before marketing costs, so the film will have to perform well in international markets if it hopes to be profitable.
While its long runtime of 163 minutes (which limits the number of screenings per day) and its "R" rating didn't work in the film's favor commercially, what appears to be the primary reason Blade Runner 2049 underwhelmed at the box office is its inability to connect with younger moviegoers. According to comScore's PostTrak data, 50 percent of ticket buyers were males over the age of 25 and another 27 percent were women over 25.
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Given the glowing reception from critics and strong advance ticket sales, the film was projected to make significantly more, with expectations in the $45-50 million range. Director Denis Villeneuve's sequel was extremely expensive to make, boasting a reported production budget of $150 million before marketing costs, so the film will have to perform well in international markets if it hopes to be profitable.
While its long runtime of 163 minutes (which limits the number of screenings per day) and its "R" rating didn't work in the film's favor commercially, what appears to be the primary reason Blade Runner 2049 underwhelmed at the box office is its inability to connect with younger moviegoers. According to comScore's PostTrak data, 50 percent of ticket buyers were males over the age of 25 and another 27 percent were women over 25.
Continue reading…
Continue reading...