Blizzard has reversed its decision to drop the name Battle.net from its online networking service, rebranding the service as 'Blizzard Battle.net'.
"When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging," said Blizzard in a brief statement. "We understood that Battle.net stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players."
The Battle.net networking technology, described by Blizzard as its "central nervous system", was established in 1996. With the modern normalisation of online gaming, Blizzard no longer saw it necessary to have a separately-named online service to help facilitate people's understanding of the concept of online gaming, and dumped the moniker last September.
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"When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging," said Blizzard in a brief statement. "We understood that Battle.net stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players."
The Battle.net networking technology, described by Blizzard as its "central nervous system", was established in 1996. With the modern normalisation of online gaming, Blizzard no longer saw it necessary to have a separately-named online service to help facilitate people's understanding of the concept of online gaming, and dumped the moniker last September.
Continue reading…
Continue reading...