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Breville’s big digital strategy isn’t making smarter devices

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Breville’s big digital strategy isn’t making smarter devices


That’s why Breville is trying to erase the boundary between the recipe and the cooking appliance. When no one was looking last month, the company relaunched its app, Breville+, as a beautiful, free-to-use recipe collection for anyone who owns Breville appliances. Not only is it full of…

#breville #nytcooking #seattle #chefsteps #ux #andrewsirontik #brevilleswifi

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