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Chili’s has poured $105 million into its marketing budget in just 3 years—and sales are sizzling

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Chili’s has seen a major comeback, reporting a 24% sales jump and 16% increase in traffic this quarter, driven by creative marketing and a focus on value Under CEO Kevin Hochman and CMO George Felix, the brand has tapped into nostalgia, viral social-media moments, and playful stunts while tripling…

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