Google Ads has proved itself an effective tool for gaining new business, but it's a rather less useful way of targeting existing customers. Now though, marketing cloud specialist Optimove is launching a new integration with Google Ads. This allows businesses to target existing customers with personalized ads on google.com and across the Google Display Network, based on recent and predicted behavior patterns. "Google Ads is known as a great user acquisition channel, but there has not been a scalable and effective way to use it to target existing customers based on their personal preferences and activity patterns -- until now," says… [Continue Reading]
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