When Andrew Wilson took over as Electronic Arts' CEO in 2013, his goal was to improve the relationship between EA and its audience with a “player-first” mentality. It was, unsurprisingly, a very corporate-sounding initiative, something meant to give a then-reviled company a sense of humanity. Ideally, the refreshed company hoped, the new regime would created something worthy of inspiration rather than ire.
Two years later, Wilson’s “player-first” approach has had drastic consequences for EA. The results have been clear, tangible benefits to a player base formerly united by their hatred for the publisher.
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Two years later, Wilson’s “player-first” approach has had drastic consequences for EA. The results have been clear, tangible benefits to a player base formerly united by their hatred for the publisher.
Continue reading…
Continue reading...