It's been over a decade since the movie Dodgeball released, and it still holds a place in our collective pop-culture hearts. In an homage to the film, ESPN is turning ESPN8 "The Ocho" into an actual channel, albeit only for a day.
The sports broadcast giant is turning ESPNU, its channel normally focused on college athletics, into The Ocho on August 8.
It's not just a cosmetic change, either. ESPN is really leaning into the mythical sports channel, "bringing you the finest in seldom-seen sports," just like in the movie.
ESPN8: The Ocho from ESPNFrontRow on Vimeo.
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The sports broadcast giant is turning ESPNU, its channel normally focused on college athletics, into The Ocho on August 8.
It's not just a cosmetic change, either. ESPN is really leaning into the mythical sports channel, "bringing you the finest in seldom-seen sports," just like in the movie.
ESPN8: The Ocho from ESPNFrontRow on Vimeo.
Continue reading…
Continue reading...