Doritos are known for several things, but being discrete isn't one of them. But PepsiCo CEO Indra Nooyi thinks there's a segment of the population for whom a less-crunchy chip might be appealing: women.
Speaking to the Freakonomics podcast, Nooyi her company has found women "don't like to crunch too loudly in public." And unlike men, they "don't lick their fingers generously and they don't like to pour the little broken pieces and the flavor into their mouth."
The company's own research has found several shortcomings with the current Doritos that, according to PepsiCo, make women less likely to enjoy a blast of crunchy Baja flavor.
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Speaking to the Freakonomics podcast, Nooyi her company has found women "don't like to crunch too loudly in public." And unlike men, they "don't lick their fingers generously and they don't like to pour the little broken pieces and the flavor into their mouth."
The company's own research has found several shortcomings with the current Doritos that, according to PepsiCo, make women less likely to enjoy a blast of crunchy Baja flavor.
Continue reading…
Continue reading...