Freemind has it correct, ciro.
At no point do you mention the build or specific power supply... which would provide information on heat flux / heat capacity and wattage / current applied.
Logically... If the coil temp rises well above that required to vaporize a particular juice blend, then the button is released... there will be a dwell time until the coil temperature drops - cooled by new liquid fed to the wick / coil area and by inlet air flow - below that required temperature... in your observed yet subjective case, about 3 seconds.
E-liquid, depending on it's blend of PG, VG and other products... including distilled water, will start to vaporize at temps below 200° F, and a wet coil can reach as high as 500° F. Temperatures for a coil near dry can exceed 700° F.