After Dreamcast failed to take off, SEGA ran several focus groups as it worked to reposition itself as a platform-agnostic third-party publisher. According former exec Peter Moore, the feedback they received during this time of transition was less than flattering.
On the latest episode of IGN Unfiltered, Moore said the company "did a lot of focus groups" in San Francisco and New York, and when the participants were asked to describe SEGA as if it was a person, the company was thought of as a "granddad who used to be cool and has forgotten why" and is "not really the presence that he once was."
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On the latest episode of IGN Unfiltered, Moore said the company "did a lot of focus groups" in San Francisco and New York, and when the participants were asked to describe SEGA as if it was a person, the company was thought of as a "granddad who used to be cool and has forgotten why" and is "not really the presence that he once was."
Continue reading…
Continue reading...