Bethesda wants you to "date a dweller," with the company marketing the mobile game on dating app Tinder.
Attract Mode spotted one of the promoted cards while using Tinder, and Bethesda has showcased a couple of the other ads on Twitter. There are reports that swiping right (otherwise meaning you're interested in the person) takes users to the download page for Fallout Shelter.
Just last week, Bethesda brought Fallout Shelter to Android devices, opening up the mobile game's reach to millions of more users. However, the management sim was apparently already a huge success, with SuperData stating that Fallout Shelter raked in $5.1 million in two weeks on the App Store.
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Attract Mode spotted one of the promoted cards while using Tinder, and Bethesda has showcased a couple of the other ads on Twitter. There are reports that swiping right (otherwise meaning you're interested in the person) takes users to the download page for Fallout Shelter.
Just last week, Bethesda brought Fallout Shelter to Android devices, opening up the mobile game's reach to millions of more users. However, the management sim was apparently already a huge success, with SuperData stating that Fallout Shelter raked in $5.1 million in two weeks on the App Store.
Continue reading…
Continue reading...