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Gap CEO says its viral denim campaign wasn't just a hit online — it drove double-digit growth in sales, fueled by Gen Z

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Gap Gap CEO says its viral "Better in Denim" ad campaign drove double-digit sales growth, led by Gen Z. The campaign featured Katseye and made a wave during the denim ad wars over the summer. Gap Inc. outperformed Wall Street's expectations for its third-quarter earnings. Gap is taking a victory…

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