The Gen Z population -- those born between the late 1990s and the mid-2000s -- still value the in-store experience even though they're likely to search for products online. This is among the findings of a study into shopping habits by retail analytics specialist Euclid Analytics. It reveals that this age group like to see, hold and try on products before buying and 28 percent of Gen Z shoppers want to engage with store associates while shopping, the most of any generation. Other interesting findings are that only 47 percent of Gen Z shoppers like to browse stores (tied with… [Continue Reading]
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