The DMARC standard for email verification has been around for several years. Domain-based Message Authentication, Reporting and Conformance has the potential to rebuild trust in email communications plagued by spam and phishing. Google's announcement this week that it's about to start piloting the display of authenticated brand logos in Gmail could mark the start of the technology's mainstream adoption. Business Gmail users with their own domain have had the ability to turn on DMARC to verify their messages for a while. This latest announcement means the BIMI (Brand Indicators for Message Identification) standard will be used to display a brand… [Continue Reading]
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