Mobile apps, particularly games, are not just about providing functionality or entertainment to users, they are about making money for developers. This has been the case for some time, and people's reliance on free apps has seen a huge surge in alternative income streams, such as advertising and in-app purchases. But it's not just developers that reap the financial rewards of micro transactions within apps and games, as Google takes something of a cut. To help improve the flow of money for both parties, Google has shared a number of tips with Android developers that reveal how to "improve game-as-a-service… [Continue Reading]
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