Right away with first inhale it smacks the back of your throat with a full fledge menthol blast of coolness. Once that settles down the flavors of the juice start coming to fruition. The banana is the first thing that I taste although it really doesn’t have an overpowering taste because it mixes well with the chocolate secondary flavor. The menthol flavor is really controlling of the taste and fluctuates on whether you taste more of the banana or chocolate or a perfect mix of the two. This is a heavy and strong menthol hitter. It is not harsh on the back of the throat but has a very wintery bite. If you like menthol and something a little different this juice is for you! Max VG 3mg